Privacy Policy

1. Who we are

TheCardOfficial.com ("we", "us", "our") is a trading card price guide and market resource. We are committed to protecting your personal information and being transparent about how we use it.

2. Information we collect

We collect information you provide directly to us:

• Account information — email address and password when you create an account
• Watchlist and portfolio data — cards you choose to save and track
• Newsletter subscription — email address if you subscribe to The Card Official Weekly

We also collect information automatically when you use our site:

• Usage data — pages visited, time spent, search queries, via Google Analytics
• Device information — browser type, operating system, IP address

3. How we use your information

• To provide and maintain your account and watchlist
• To send The Card Official Weekly newsletter (only if subscribed)
• To improve our price guide and card database
• To respond to support requests
• To analyse site usage and improve user experience

4. Affiliate links

TheCardOfficial.com participates in affiliate programs including eBay Partner Network, TCGPlayer, and others. When you click affiliate links and make a purchase, we may earn a commission at no additional cost to you. We only link to marketplaces we believe provide value to collectors.

5. Third party services

We use the following third-party services:

• Supabase — secure database hosting for account and watchlist data
• Google Analytics — anonymous usage analytics
• Beehiiv — newsletter delivery
• eBay API — live card price data from public sold listings
• Anthropic Claude API — powers The Card Official chatbot
• Resend — transactional email delivery
• Google AdSense — advertising service that may display ads to non-members

6. Data retention

We retain your account data for as long as your account is active. You may delete your account at any time by contacting us. Newsletter subscribers can unsubscribe at any time via the link in any email.

7. Cookies

We use essential cookies to maintain your login session. Google Analytics uses cookies to track anonymous usage data. You can disable cookies in your browser settings, though this may affect site functionality.

We use Google AdSense to display advertisements to non-members. Google AdSense uses cookies to serve ads based on your prior visits to this and other websites. Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our site and/or other sites on the internet. You may opt out of personalised advertising by visiting Google's Ads Settings. For more information on how Google uses data, visit Google's Privacy & Terms.

8. Advertising

TheCardOfficial.com displays advertisements served by Google AdSense to guests and free members. Paid Collective members browse the site ad-free. Third-party vendors, including Google, use cookies to serve ads based on prior visits to our site and other sites. These ads help support the free tier of TheCardOfficial.com.

9. Your rights

You have the right to access, correct, or delete your personal data at any time. To exercise these rights contact us at hello@thecardofficial.com.

10. Children's privacy

TheCardOfficial.com is not directed at children under 13. We do not knowingly collect personal information from children under 13.

11. Changes to this policy

We may update this Privacy Policy from time to time. We will notify registered users of significant changes via email.

12. Contact

For any privacy questions contact us at hello@thecardofficial.com.